Birmingham... the potential for abundant economic opportunities and an outstanding quality of life for its citizens.

Through unprecedented collaboration of residents from throughout the region, there is a plan to turn our region's potential into reality. Blueprint Birmingham presents an opportunity to develop a totally new blueprint for the Birmingham region with measurable goals and a realistic approach to achieve those goals. Market Street Services, a renowned national indepdendent consulting firm, was retained by the BBA to guide development of this plan.

Market Street's proven process provides us with a clear understanding of the community's strengths and challenges and a holistic strategy for moving the region forward and increasing its competitiveness.

The Birmingham region is facing significant challenges. The current state of the economy highlights the need for the region to plan, not for today's challenges, but for future opportunities. This process will provide the region an opportunity to reassess the direction and goals in light of current community and economic realities in order to effectively plan for the future.